Visual Work
Girl Scouts of the USA
“Spring Renewal” Membership Recruitment
Digital, Print and Social Media Marketing Campaign
Digital, print and social media creative for Girl Scouts annual Spring Renewal membership recruitment drive.
The creative is the first public facing campaign that incorporated the newly redesigned Girl Scout corporate branding style released in 2020.
Firm: Girl Scouts of the USA
New York, NY
Client: Girl Scouts of the USA
New York, NY
Wil Gray: Creative Direction / Visual Design / Art Direction
Freelance Visual Design: Audrey Hawkins
Senior Director: Jill Fiore
Social Media and Paid Media Display Ads
Spanish Language Paid Media Display Ads
Customizable Print Ads and Post Cards
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