Creative work

Unifying Identities for a Bold New Era of Inclusion

MetLife—a global leader in insurance and annuities and on Fortune’s 2025 list of ‘100 Best Companies to Work For’—launched MOMENTUM, a newly formed, overarching network designed to unify its previously independent employee affinity groups under one inclusive, strategic framework. The initiative aims to strengthen connection, belonging, and vitality across the organization by bringing together employee-driven communities that had historically operated in silos. In response to the current U.S. Presidential administration’s active opposition to DEI efforts—and amid a broader corporate trend of scaling back such initiatives—MetLife chose a different path: to expand and deepen its commitment. Under the leadership of the VP and Global Chief Diversity and Inclusion Officer, the company initiated the creation of MOMENTUM as a cohesive structure to elevate and align its diversity networks through a shared visual and strategic identity.

The result is a set of “sub-brand” identities that are compact, instantly recognizable, and aligned with MetLife’s visual standards. Each group was given a refreshed or newly created icon, designed to function as part of a consistent visual system while honoring its individual legacy. Together, these items support MOMENTUM’s mission to embed inclusion at the core of the MetLife’s culture—ensuring every employee network group not only has a place, but a powerful, visible voice.

Firm: Metropolitan Life Insurance Company
New York, NY

CEO: Michel A. Khalaf
VP and Global Chief Diversity and Inclusion Officer: Dr. Cindy Pace
DEI Communications Lead: Annerys Rodriguez

Wil Gray: Art Direction / Creative Design / Identity Design / Motion Graphics