Creative work

MetLife—a global leader in insurance and annuities and on Fortune’s 2025 list of ‘100 Best Companies to Work For’—launched MOMENTUM, a newly formed, overarching network designed to unify its previously independent employee affinity groups under one inclusive, strategic framework. The initiative aims to strengthen connection, belonging, and vitality across the organization by bringing together employee-driven communities that had historically operated in silos. In response to the current U.S. Presidential administration’s active opposition to DEI efforts—and amid a broader corporate trend of scaling back such initiatives—MetLife chose a different path: to expand and deepen its commitment. Under the leadership of the VP and Global Chief Diversity and Inclusion Officer, the company initiated the creation of MOMENTUM as a cohesive structure to elevate and align its diversity networks through a shared visual and strategic identity.

As a major part of the MOMENTUM initiative (click here to view project) additional assets were developed for MetLife’s DEI podcast and internal newsletter “Inclusion Begins with Me”, including redesigned program and podcast IDs, email and podcast thumbnail template systems, and digital banner advertisements.

Firm: Metropolitan Life Insurance Company
New York, NY

CEO: Michel A. Khalaf
VP and Global Chief Diversity and Inclusion Officer: Dr. Cindy Pace
DEI Communications Lead: Annerys Rodriguez

Wil Gray: Art Direction / Creative Design / Identity Design / Digital Design