CREATIVE WORK
Girl Scouts of the USA
“Spring Renewal” Membership Recruitment
Digital, Print and Social Media Marketing Campaign

Digital, print and social media creative for Girl Scouts annual Spring Renewal membership recruitment drive.
The creative is the first public facing campaign that incorporated the newly redesigned Girl Scout corporate branding style released in 2020.
Firm: Girl Scouts of the USA
New York, NY
Client: Girl Scouts of the USA
New York, NY
Senior Director: Jill Fiore
Wil Gray: Creative Direction / Creative Design / Art Direction
Additional Creative Design: Audrey Hawkins
Social Media and Paid Media Display Ads






























Spanish Language Paid Media Display Ads






Customizable Print Ads and Post Cards






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