girl scouts of the usa
Juliette Gordon Low Birthplace Restoration Grant
Digital, Print and Social Media Marketing Campaign
***Grant Winner, Second Place***
The 2019 Partners in Preservation: Main Streets campaign featured 20 sites that each highlight and raise awareness for the often unrecognized contributions of women to American history and society. From the home of the first female African American doctor in Denver, Colorado, to famed author Harper Lee’s hometown courthouse in Monroeville, Alabama, these sites celebrate the triumphs, struggles and rich history of women in America.
On October 30, American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced the winners of the 2019 Partners in Preservation campaign. The 13 winning sites received a total of $1.8 million in grants to fund their preservation projects, in addition to an initial grant of $10,000 each to increase public awareness of these historic places and build grassroots support for their Main Street district.
Project Type: OOH | Social | Display Media
Firm: Girl Scouts of the USA
New York, NY
Client: Girl Scouts of the USA
New York, NY
Wil Gray: Creative Design | Art Direction
Senior Director: Jill Fiore
OOH Billboard Ads, Vinyl Banners, Button & Pin Designs
The Girl Scout Movement engaged in a cross-channel marketing, and local market brand activation campaigns to get the word out and have the Girl Scout community support the preservation of one of America’s greatest landmarks and continuing tributes to girls and women, the Juliette Gordon Low Birthplace in Savannah, GA. The campaign efforts garnered the Girls Scouts second place in overall voter response and a grant award of $150,000. The grant money went directly into the extensive overhaul and complete restoration of this historic home, troop gathering place and museum.
Created in 2006, Partners in Preservation is a community-based partnership to engage the public in preserving historic places. Over the past 13 years, the program has provided more than $28 million in support of 260 historic sites across the U.S., including 20 national parks, 14 cities, and 12 main street communities, and has engaged more than a million people through events and on-line voting.urthouse in Monroeville, Alabama, these sites celebrate the triumphs, struggles and rich history of women in America.
Social Media (paid & owned) and Paid Media Display Ads
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