girl scouts of the usa
“Cookie Entrepreneur Family” Pin Launch Marketing
Multi-channel marketing campaign for the launch of the “Cookie Entrepreneur Family” pin award program, a newly designed series of achievement pin sets developed to reward Girl Scouts and their families for engaging, supporting, and directly partnering with girls in their Girl Scout cookie entrepreneurship endeavors.
Project Type: 3D Design | OOH | Print | Display | Digital
Firm: Girl Scouts of the USA
New York, NY
Client: Girl Scouts of the USA
New York, NY
Wil Gray: Creative Direction | Campaign Messaging | 3D Pin Renderings | OOH | Display and Print Advertising Concept & Design
Jill Fiore, Sr. Director: Pin Concept Design | Identity Design
Having an extremely limited execution timeline and a shoestring production budget that did not allow for the arrangement and art direction of a custom photo shoot for the final pin sets, coupled with the fact that the pins themselves had yet to be physically produced, 3D “true-to-life” representations of the pins were created for inclusion in the collateral for the marketing push prior to the release of the collection on girlscoutshop.org.
Print Ads & OOH Billboards
Social Media (paid & owned) and Paid Media Display Ads
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