Digital & Social Media

Girl Scouts of the USA

“Spring Renewal” Membership Recruitment
Digital, Print and Social Media Marketing Campaign

Digital, print and social media creative for Girl Scouts annual Spring Renewal membership recruitment drive.

The creative is the first public facing campaign that incorporated the newly redesigned Girl Scout corporate branding style released in 2020.

Project Type: Print, Digital Marketing & Social Media


Firm: Girl Scouts of the USA
New York, NY

Client: Girl Scouts of the USA
New York, NY

Wil Gray: Creative Direction | Creative Design | Art Direction

Freelance Creative Design: Audrey Hawkins

Senior Director: Jill Fiore

Social Media and Paid Media Display Ads

Spanish Language Paid Media Display Ads

Customizable Print Ads and Post Cards