creative design

Identity design, paid display ads, print ads, and banner ads developed for the premier launch of Discovery Network’s “Destination Unknown” and “True Crime Files” Amazon Prime Video OTT Channels.

Discovery, taking a different tack with Subscription Video On Demand in 2016, launched two new OTT subscription services on Amazon’s Streaming Partners Program — Destination Unknown and True Crime Files by Investigation Discovery.

Amazon Prime members gained access to Discovery’s massive content library for a small incremental monthly fee. At launch, True Crime Files included library content from ID shows like I (Almost) Got Away With It, True Crime With Aphrodite Jones, Most Evil and Who the (Bleep) Did I Marry. Destination Unknown, focusing on the paranormal, included content from linear networks like Destination America. Series available at launch included: A Haunting, Ghost Asylum and Mountain Monsters.

Project Type: Identity | Paid Media | Digital | Print

Firm: Discovery Networks
New York, NY

Client: Discovery Networks
New York, NY

Wil Gray: Art Direction | Creative Design | Program Identity

CCO: Paul Guyardo
Creative Director: Karen Loenser
Project Manager: Jean Carucci