CREATIVE work

Blue Yonder, the leading global provider of AI-driven, end-to-end supply chain management SaaS cloud solutions for retailers, manufacturers, and logistics providers and a subsidiary of Panasonic, launched a full visual rebrand in early 2025 — reflecting its evolution toward Cognitive Solutions and artificial intelligence at scale. The new identity, developed by Blue Yonder’s in-house creative team, was designed to communicate intelligence, precision, and the company’s expanding global footprint.

Collaborated with executive leadership, including the CMO, VP of Brand & Creative, VP of Technology, and VP of Finance, to craft the messaging, structure, and visual direction of a new corporate marketing deck, and applied the refreshed brand system to create a cohesive, visually compelling presentation that supported Blue Yonder’s AI-first strategy and global market positioning. (Select slides shown from larger deck.)

Firm: Blue Yonder Group, Inc.
Scottsdale, AZ

Wil Gray: Illustrations / Art Direction / Creative Design / Presentation Strategy

Vice President, Brand & Creative: Jeff Loibl
Creative Director: Marcia Allen
Marketing Director: Shrihari Pandula