Creative work

An editorial exploration of light, mood, and atmosphere—designed to let illumination take the lead.

Lutron has illuminated the way forward for more than six decades. A pioneer in architectural lighting, automated shading, and intuitive control systems, the company defines how technology can enhance the way people live—quietly, seamlessly, and beautifully. At the intersection of engineering precision and human experience, Lutron shapes environments where light becomes emotion, atmosphere, and architecture in motion.

The 2026 Luxury Residential Trend Report “Living with Light:New Research on Lighting, Window Treatments & Controls” required translating research insights into a refined editorial experience that reflects the brand’s leadership in intelligent lighting and shading systems. The approach centered on restraint and hierarchy. A neutral grey palette established an architectural foundation, ensuring product imagery remained the focal point. Information was structured to create deliberate visual pairings—each data point supported by imagery demonstrating real-world application, from shades in varied positions to lighting transitions that move from warm to cool. Minimalist infographics reinforce precision, while large-scale environmental photography and intimate detail shots celebrate materiality and craftsmanship.

The final report—in both and print formats—positions lighting not as a background utility, but as the defining element of luxury residential design. By balancing emotional imagery with disciplined structure, the publication embodies Lutron’s philosophy: technology that is sophisticated, integrated, and quietly transformative.

Firm: Sharp Think Public Relations
New York, NY

Firm: Lutron Electronics Company
Coopersburg, PA

Wil Gray: Art Direction / Creative Design / Digital and Print Editorial Design

Senior Account Director: Catherine Coughlin, Sharp Think
Senior Account Manager: Abbey Dudley, Sharp Think
Account Executive: Lizzy Klingsporn, Sharp Think
Senior Director of Architectural Markets: Cecilia Ramos, Lutron