Creative work

Incorporating text-to-image generative AI and newly refreshed brand aesthetics to corporate event materials

Franklin Energy is a leader in creating a more sustainable energy future. By delivering innovative efficiency and demand-side management solutions, the company empowers utilities and organizations to reduce energy consumption, lower costs, and drive measurable environmental impacts that benefit communities and industries alike.

For their corporate after party at the 2026 AESP Annual—the Association of Energy Services Professionals yearly energy conference being held in San Diego—the concept “Better Together” brought that philosophy to life in every detail. Snappy lines like “Some things are Better Together, like Coffee and Mondays,” “…like Tacos and Tuesdays” (perfectly timed for the event on Tuesday, February 24), and “…like Puppies and tiny outfits” illustrated the power of partnership—showing that working with Franklin Energy leads to smarter, more impactful energy outcomes. Every touchpoint, from the identity system and admission materials to posters, digital promotions, and custom-branded merchandise, was elevated with custom imagery created using Generative AI, reinforcing the playful, engaging theme while pushing creative boundaries. The result was a cohesive, energetic celebration of Franklin Energy’s vision and leadership in shaping the future of sustainable energy.

Firm: Franklin Energy
Port Washington, WI

Wil Gray: Generative AI / Art Direction / Creative Design / Event Design

Director of Corporate Marketing: Jamie Delk
Digital Marketing Manager: Ashely Posthuma