Creative work

Extending a refreshed brand system for the the world leader in digital supply chain transformation

Blue Yonder, the leading global provider of AI-driven, end-to-end supply chain management SaaS cloud solutions for retailers, manufacturers, and logistics providers, and a subsidiary of Panasonic, launched a full visual rebrand in early 2025 — reflecting its evolution toward Cognitive Solutions and artificial intelligence at scale. The new identity, developed by Blue Yonder’s in-house creative team, was designed to communicate intelligence, precision, and the company’s expanding global footprint.

The refreshed brand system was thoughtfully extended across a series of custom designed “blueprint / schematic” style product illustrations and high-impact marketing assets including OOH placements, industry-specific “Solution Sheets”, and a firm-wide corporate marketing and messaging deck. Referencing the newly established brand guidelines — encompassing color, typography, illustration style, and layout — each asset required careful adaptation to meet specific functional and informational needs. The work ensured visual consistency and flexibility, translating complex content into clear, accessible, and on-brand materials.

Firm: Blue Yonder Group, Inc.
Scottsdale, AZ

Wil Gray: Illustrations / Art Direction / Creative Design

Vice President, Brand & Creative: Jeff Loibl
Creative Director: Marcia Allen
Marketing Director: Shrihari Pandula